INTRODUCTION
The Lunar-Apex Hotel suite and Lounge (“Hotel” or “we”) is an independent hotel. This privacy policy (the "Privacy Policy") in compliance with provincial and federal regulations (where applicable), generally applies to any personal information (as defined below in Section 2 entitled Information We May Collect and How We May Use It) collected by Lunar-Apex Hotel suite about all individuals who are not Lunar-Apex Hotel suite employees accessing our hotels' premises ("guests"), visitors of our websites, applicants for employment opportunities with the Hotel and any other individuals with whom the Hotel deals, such as representatives of customers and business partners.
We make reasonable efforts to tell our guests why and how we collect, use, and disclose their Personal Information. We obtain their consent where required and handle their Personal Information in a manner that a reasonable person would consider appropriate under the circumstances.
The Privacy Policy is a statement of principles, guidelines and practices concerning the protection of personal information, how that information is used and/or shared, and of the choices you can make about the way your information is collected by the Hotel through the channels outlined below:
- i
- Our website (www.lunarapex-nz.com), including any Wi-Fi login pages on-property (together referred to as our “websites”), from which you might be accessing this Privacy Policy;
- Third-party platforms and service providers that are essential to the normal operations of the business such as our booking engine, online gift shop, and Wi-Fi login pages developed by third-parties;
- Email communications that we send to you as part of regular business operations;
- Phone conversations and other customer communication channels such as online chat and messaging services. These communications may be recorded for purposes of quality assurance and training;
- Fax communications if related to the operations of our business;
Definition of Non-Identifiable Information: Personal information that is de-identified and/or aggregated and cannot be associated with an identifiable individual is not considered to be personal information. The Hotel reserves the right to conduct statistical analyses through the use of personal information and/or data collected, including the data collected from individuals who enter our properties, through our websites, Wi-Fi or entertainment services on an anonymous and/or aggregated basis in order to understand users’ interests, improve our services and measure interest in and use of our websites and/or mobile app. The Hotel reserves the right to provide its analyses based on such anonymous and/or aggregated data to third parties.
Definition of Personal Information: When used in this Privacy Policy, personal information means any information about an identifiable individual.
The Hotel generally collects personal information from or about our guests and other individuals with whom we deal for general business related purposes such as to help prevent fraud, unauthorized activities, claims and other liabilities and to ensure the security of our properties. We may also use personal information to authenticate the identity of individuals contacting us by telephone, electronic means or otherwise, for internal training and quality assurance, to manage our business and ensure the efficiency, reliability and security of our systems and networks, and to ensure the security of our guests and of our hotels.
We may also collect and use, to the extent permitted by law, guests’ personal information to understand the interests and changing needs of our guests so we may provide personalized products, recommendations and services.
Other uses include processing payments, verifying creditworthiness if applicable, opening and managing accounts, delivering requested products and services, guaranteeing a reservation, ensuring a high standard of service, meet regulatory requirements, and enrolling you in a loyalty program in cases in which you clearly outlined your consent orally or in writing.
More specifically, the Hotel collects and uses personal information in the following manner:
I. Information Collected From or About You. In many cases, we collect personal information directly from you when you visit our premises, make a reservation, purchase products or services on our online gift store, use our services, make a complaint, submit an inquiry, contact us in person or through our websites, and use our websites to log in to our Wi-Fi network. You will therefore know when we collect this information. We also may receive personal information about you from third party intermediaries and service providers when you make your reservation through them, from our customers, such as your employer or from any other third party through which your visit at our hotel is administered or organized (for instance if you attend a conference organized by a professional association), but at all times, with your prior consent and/or as authorized by law either orally or in writing, before or at the time of collection, unless the purpose for the collection is obvious and is done so voluntarily by you.
- Guests. We may collect information such as your name, contact information, email address, , gender, date and place of birth, home address, telephone number, language preference, membership or loyalty program information, employer details, travel itinerary, prior stays, stay preferences, and other similar type of information in relation to your reservation or under your broader hotel stay, including the use of onsite outlets such as restaurants, concierge services, health clubs and spas, only in cases in which these hotel amenities are run and maintained by hotel staff. If hotel amenities are run by third-parties, we recommend that you check their privacy policy if applicable. We usually collect this personal information to provide you with our products and services or to provide you with the information requested or to contact you to answer your questions, requests or inquires or to administer the contest or promotions which you have entered. In applicable cases, we also collect information related to the security of the premises and well-being of our guests, such as companion information, and names and ages of accompanying children.
- Customers, suppliers and other business partners, as individuals. We may collect the name, contact address, telephone numbers (office, cell), email addresses, , shipping address, billing address and in certain circumstances, personal information collected in the context of a background check (such as employment records, credit records and criminal records) from employees of our customers, suppliers or business partners. We collect this personal information to evaluate and select customers, suppliers and other business partners, to initiate orders, process payments, establish and maintain responsible business relations, provide ongoing service and manage risk.
- Employment Applications. We may collect the information which you have included in your resume when you submit a job application or when you apply for employment with Lunar-Apex Hotel suite, for recruitment and other customary human resources purposes. For example, we may send you information about new job opportunities within Lunar-Apex Hotel suite as well as other career development resources. We may also collect personal information in the context of a background check (such as employment records, credit records and criminal records)
II. Information Collected Automatically. In some cases, we may collect information automatically which may not necessarily identify you as an individual. For instance, we may collect the following type of information:
- CCTV. As a security measure and in order to ensure the safety of our guests and employees, we may use Closed Circuit Television (CCTV) at various locations on our premises in order to maintain the security of our properties. We will post a clear and understandable notice about the use of such cameras on our premises. This collection is subject to applicable privacy laws and may be shared in limited circumstances, as detailed in Section 6 Sharing of Personal Information of this Privacy Policy.
- Lock Information. As a security measure, we may collect information through our door lock system. This information includes the time when room doors were opened and closed. This information may be shared in limited circumstances, as detailed in Section 6 Sharing of Personal Information of this Privacy Policy.
- Browser, Device, Behaviour and Technical Information. When you visit our websites and use our Wi-Fi, we may collect technical information, using electronic means such as cookies. This information may include information about your visit or usage, including the IP address of your device/computer and which browser you used to access our websites or Wi-Fi, your operating system, resolution of screen, location, language settings in browsers, the site you came from, keywords searched (if arriving from a search engine), the number of page views, as well as information you entered and advertisements you have seen. We may also collect your gender, age group and interests, but such information is always aggregated and is not associated with any identifiable individual. We use this information to measure, to monitor traffic to our websites and improve the effectiveness of our websites or enhance the experience of our guests. Moreover, we may use the personal information collected from our guests to assess their interests and changing needs with a view to improving our products and services and developing new ones, as well as to evaluate potential improvements or other modifications to the functionality of our websites. For information on how you can limit the type of information that we collect, use or share about you when you visit and/or use our websites or Wi-Fi, please refer to Section 5 Right to Withdraw Consent of this Privacy Policy. We may also collect and use the following type of information:
- Google Analytics: We use Google Analytics which allows us to see information on user online activities including, but not limited to, page views, source and time spent on our websites and/or mobile app. This information is depersonalized and is displayed as numbers, meaning that it cannot be tracked back to individuals. You may opt-out of our use of Google Analytics by visiting the Google Analytics opt-out page.
- Google Ads, previously known as Google AdWords: We use Google Ads to reach potential new clients or existing ones. Remarketing on Google Ads is also used to advertise the Hotel across the Internet and to advertise on third party websites (including Google) to previous visitors to our websites. Google Ads remarketing will display ads to you based on what parts of the Hotel websites you have viewed by placing a cookie on your web browser. It could mean that we advertise to previous visitors who haven’t completed a task on our site or this could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is only used to indicate to other websites that you have visited a particular page on our websites, so that they may show you ads relating to that page. If you do not wish to participate in our Google Ads Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.
- Pixel Tags: We may use pixel tags (which are known as web beacons and clear GIFs) on our websites to track actions of users on our websites. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags measure the success of our marketing campaigns and compile statistics about usage of our websites so we can manage our content more effectively. Information we collect using pixel tags is usually not linked to our users’ personal data.
- Geolocation Information. When you use our Wi-Fi or utilize internet-connected devices on our premises, we, or our third-party providers, may gather location data, and any other personal information that would be clearly indicated on the devices themselves.
- Traffic and Device Count. In some cases, we may track the number of individuals who enter our hotels or monitor foot traffic patterns within our hotels, without identifying guests in order to assist us in predicting demographic information about our guests during their visit to our properties. We may also track devices which have accessed and/or visited our hotels or used our services, websites and/or Wi-Fi for similar purposes, as well as ensuring we do not exceed our capacity to deliver reliable internet services to our guests.
- Social Media. If you interact with us through a third party social media platform (such as Facebook or Twitter or a similar platforms) through which you allow us to collect (or the third party to share) information about you, (including personal information) such as details of your friends/connections, “likes”, comments you have shared, groups and location. In addition, we may receive information about you (including your personal information) if other users of a third party website give us access to their profiles and you are one of their friends/connections or information about you is otherwise accessible through your friends’/connections’ web page, profile page, or similar page on a social media platform or other third party website or interactive service. We may supplement the information we collect about you directly with the information we receive from third parties in order to enhance our ability to serve you, to tailor our content to you and send you details of promotions and/or offers which we believe may be of interest to you, although at all times, in compliance with applicable privacy laws.
- Vehicle Information. If you park at our Hotel, we may collect information about your vehicle for the purposes of managing our parking facility, providing parking services to you, and enforcing our parking regulations.
We may use your information to contact you regarding future services and/or to conduct surveys on the quality of our products, services or customer service or to provide you with offers for additional products and services that we feel may be of interest to you. For more details on the type of commercial electronic messages that you may receive from us, please refer to Section 3 Electronic Communications and Notifications of this Privacy Policy. Unless required or authorized by law, the Hotel will not collect or use personal information for any other or new purpose without obtaining further consent.